Verified Impact Knowledge Series
Climate literacy is fast becoming as essential to tourism as service standards or guest safety. Travellers are asking harder questions about the footprint of their trip. Agents and buyers are building carbon and sustainability credentials into how they choose who to work with. And properties that understand their own impact and can talk about it with real confidence are the ones building trust with both.
The problem is, most of the industry is flying blind on this. Few actually measure their carbon footprint let alone really understand what it is and whats involved. Sustainability claims are often more marketing than substance. And there's a real cost to getting it wrong from guest scepticism to greenwashing accusations to missing the shift already underway in how travel gets booked.
We've spent the past year closing that gap. Real baseline data from lodges and boutique properties across Africa measured, benchmarked and building one of the most detailed pictures of eco-tourism related carbon footprint performance the region has seen.
We’ve seen a lot, learned a lot and now we're opening that knowledge up.
The VI Knowledge Series is a monthly online session where we share what the carbon footprint data is actually telling us what's working, what isn't, and what the real levers are for reducing a property's footprint and brining it into the guest experience. No jargon, no greenwash, no theory divorced from what's happening on the ground. Just the patterns we're seeing across scores of real operations, and the practical thinking that comes out of it.
Each session runs about an hour and is built to be genuinely interactive bring your questions, your own experience, what's worked for you and what hasn't. Sessions are free to attend and open to anyone in tourism who wants to get sharper on this: property owners, sustainability leads, marketing teams, guides, and operators still figuring out where to start.
Different sessions speak to different parts of a business, pick the ones that are useful to you. While these sessions are built with hotels, lodges and property managers, whether you're running a single property or a whole portfolio, the value doesn't stop there. If you're a travel agent, tour operator, or anyone else whose livelihood is tied to tourism, understanding this stuff matters just as much. The properties you sell, the trips you sell, the sustainability claims your clients ask about, it all runs on the same underlying knowledge. So consider yourself invited too.