Climate literacy is fast becoming as essential to tourism as service standards or guest safety are. We’ve seen a lot, learned a lot and now we're opening that knowledge up.

A South African-led initiative is redefining what it means to be a responsible traveller and it’s not about skipping the trip. 8 things you as a traveller can do

The Kimkim Climate Action Pilot Programme,  currently engaging 25 tourism properties across South Africa is challenging the dominant climate crisis narrative around travel, positioning tourism not as the problem, but as a vital part of the solution.

There's a simple question at the heart of every safari booking, every eco-lodge choice, every long-haul flight to Cape Town or the Serengeti:

Is my trip part of the problem …. or part of the solution?

We’re excited to launch a new partnership with ETC Africa and the Wilderness Leadership School, a South African non-profit with over 60 years of conservation leadership. Together, they are implementing the kimkim Climate Action Pilot Program, designed to help tourism play a more constructive role in addressing climate change.